What is Structured Data and How to Create it?

Mikołaj Sykuła
Mikołaj Sykuła
github icongithub icon
Jun 18, 2023
What is Structured Data and How to Create it?

Structured data is a crucial aspect of effective SEO strategy, enhancing the way search engines interpret and display your website's information. This article provides a comprehensive guide on what structured data is and how to create and implement it on your website.

What is Structured Data?

Structured data refers to any data that is organized in a way that makes it easier for search engines to crawl and categorize. In the context of SEO, structured data, often in the form of schema markup, helps search engines better understand your website's content and present it attractively in search results.

Benefits of Structured Data

  1. Enhanced Search Engine Results: Structured data can lead to rich snippets or rich results, including additional details like images, ratings, and prices, making your website's listing more attractive to users.

  2. Increased Click-Through Rate (CTR): Rich snippets can improve your website's visibility and click-through rate.

  3. Better Machine Understanding: Structured data helps search engines understand your content more accurately, improving your website's relevance and performance in search results.

Creating Structured Data with Schema Markup

Schema markup, derived from Schema.org, is a form of microdata that creates an enhanced description (a rich snippet), which appears in search results.

Example of a Simple Schema Markup

Here is an example of a simple schema markup for an article:


This JSON-LD script should be placed within the <head> tag on the HTML page.

Testing Your Structured Data

After creating and implementing your structured data, use Google's Structured Data Testing Tool or the Rich Results Test to validate your markup.


Implementing structured data using schema markup is a potent strategy for enhancing your website's visibility and SEO. While the process can be technically complex, the benefits to your site's search performance make it a worthwhile endeavor.

References and Further Reading

Related Blogs